Having a web presence is important, that it is a quality one, too
Any organization or company, no matter how big, needs an effective web presence. Not having one works againts its interests.
A quality web design
It is paramount for any organizarion or company that their website is of good quality, and that implies a good graphic design, a good content and a good navigation. Any other way works againts its interests.
An original website
Standing out for the excellence in graphic designing, structure of content, navigation, etc. is always a good thing.
Search engines and promotion
If a website is well optimised for search engines and the promotion is effective there will be a lot of visitors to it.
Interacting with the user
Any element/service that results in the user interacting may raise the number and loyalty of the visitors, hence it improves the chances of getting more clients.